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Hey! 👋🏼 It's Gio and this is Ultimate Tools - the newsletter that helps you discover the best digital marketing tools on the market every week.

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Here are a few marketing tools to grow your business, a book to learn something new, a video to inspire you, and of course… the latest marketing trends. 🚀

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💡 This week’s ULTIMATE TOOLS

Bento
SOCIAL MEDIA

Want to showcase all your online content but don't know how to do it? Try Bento, your unique and personalized page that lets you collect and share photos, links, and much more.

🚀 What is it and how does it work? Bento is an online tool that lets you create a personal page to use as a Link in Bio and populate it with your works, links, photos, videos, and other info about yourself and your content.

You’ll be able to add everything you want to your page: links to your calendar, paid products and services, newsletters, playlists, links to other platforms and all your online content.

Once created, you’ll just have to paste your personalized Bento link on your Twitter or Instagram account or on any other online platform.

💡 Who is it for? Content creators, influencers, and those who would like to collect and show all their content and links in one place.

💸 How much does it cost? Bento is completely free of charge.

🌐 Website: bento.me

Causal
FINANCE/STARTUPS

Need to monitor your company's financial situation in detail? Use Causal and create fully customizable templates and charts within minutes.

🚀 What is it and how does it work? Causal is an online software that allows users to create custom diagrams and templates to track their company's financial performance and much more.

You’ll simply have to import your data from whatever system you use, choose from one of several templates, and customize it with your own formulas and forms.

Causal is great for startups, HR, CFOs, CEOs, and beyond, and will allow you and all your colleagues to collaborate in real-time on every chart or dashboard.

💡 Who is it for? Anyone who needs to monitor and record the economic performance of their company.

💸 How much does it cost? Causal is available for free for freelancers and companies with limited resources or at a price of $250 per month in its Launch plan.

🌐 Website: causal.app

Imagekit.io
WEB DESIGN/SEO

Do you work with photos and pictures and need to enhance and optimize them to make them perform better? Try ImageKit and make your content perfect for your website.

🚀 What is it and how does it work? ImageKit is an online platform that allows users to resize, optimize and adapt pictures to improve the SEO performance and the UX of their website.

ImageKit will let you convert photos and videos, compress them up to 30% with no quality loss, increase their loading speed, and improve the overall response time of your files.

You'll also be able to customize your graphics with icons, text, and other effects, crop and resize your photos, and create graphics and thumbnails for your videos in just a few seconds.

💡 Who is it for? Web designers, content creators, marketers, and SEO experts.

💸 How much does it cost? You can use ImageKit for free up to 20 GB per month or subscribe to its Premium plan ($49/month) for up to 40 GB of space.

🌐 Website: imagekit.io

🤯 Extra Tools & Websites

3 other websites you absolutely need to know

• Eliminate digital distractions and reduce screen time.

• Summarize YouTube videos and web articles with ChatGPT.

• Random Quote Generator: a source of inspiration and wisdom.

• Unlimited design for a flat monthly fee*.

Lifetime Deals

Pay once & use forever 💸

• AppMySite: turn your website into a user-friendly mobile app in minutes with an AI-powered app builder. $59 lifetime.

• Gumlet Video: a dynamic video hosting platform that lets you streamline your video workflow and manage all of your content in one secure place. $49 lifetime.

• Artsmart AI: create unique AI-generated images to level up your brand’s marketing strategy. $49 lifetime.

💊 Marketing Pills

Latest news and trends from the web

🍻 Ad of the Day: Heineken toasts to 150 years by celebrating misspellings.

📟 Advanced SEO Audit Techniques using Excel and Google Sheets.

🥇 Instagram’s Threads surpasses 100 million users.

🧠 The psychology of queuing: make your users "stand in line" and increase sales.

💰 Shopify added a native Buy now, pay later (BNPL) feature.

📊 10 great Google Analytics alternatives.

📲 Twitch introducing Stories and Discovery Feed (TikTok’s style).

📚 Must-read

Woke, Inc.: Inside Corporate America's Social Justice Scam

“Diversity” has become a term of art, a symbol, one so powerful that the symbol is now more important than the thing it was supposed to represent. Wokeness sacrifices true diversity, diversity of thought, so that skin-deep symbols of diversity like race and gender can thrive.” - Vivek Ramaswamy

With environmental and social awareness constantly on the rise, more and more companies are beginning to advertise their products in line with the "woke" ideology and claiming to be mindful to the most popular and pressing issues of our time. But are they really? In this extraordinary book, Vivek Ramaswamy, a young multibillionaire founder, takes the reader on a journey "behind the scenes" of capitalist America, discovering a world of cynicism and hypocrisy.

🎥 Video of the week

I Tried Andrew Huberman's Morning Routine

We're done for this week. That was quick and painless, wasn’t it? 😎 Don't forget that you can find all the tools on our website.

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The Ultimate Tools newsletter is constantly evolving. Recommendations, constructive criticism, and feedback are always welcome. If you want to share your opinion please don’t hesitate to reply to this email - I personally read all emails!

Gio.