Hey! 👋🏼 It's Gio and this is Ultimate Tools, the newsletter that recommends the best digital marketing tools on the market every week.

Here are 3 marketing tools to grow your business, 1 book to learn something new, and 1 video to inspire you. 🚀

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CHROMA
WEB DESIGN

Still don’t know what colors to use on your website? Use Chroma and see every color, palette, shade and more!

🚀 What is it and how does it work? Chroma is an extension for Google Chrome that allows users to quickly find the color codes of any web page.

Chroma lets you create color palettes and easily share them via links. You can also generate shades, gradients and tints based on the base color. Pretty much everything you need to choose the colors for your content!

💡 Who is it for? Marketers, bloggers, designers and anyone who needs to choose colors to use.

💸 How much does it cost? Chroma is completely free.

🌐Website: chroma.dev

TILEDESK
CHATBOT

Are you looking to improve your customer service while boosting your customer engagement as well as revenue? Try Tiledesk, a free live chat plugin with a killer combo of chatbots and live agents. 0 coding skills or credit cards are required.

🚀 What is it and how does it work? Tiledesk is an omni-channel conversational platform with a live chat, AI-powered chatbots, knowledge base and conversational apps.

Once you’ve created an account associated with your business, you’ll be able to install the live chat plugin on your website with just a few clicks. You’ll also be empowered to design your own Welcome chatbot on the fly, if you wish to enable 24/7 support.

Don’t sweat it, no coders are needed. You can also decide when to get a human operator involved (e.g. for more complex customer queries).

To make things even quicker and easier, you can pick and choose from a selection of pre-made chatbot templates that can help you with your customer care, lead generation, FAQs automation and many more!

💡 Who is it for? Anyone selling goods or providing services online.

💸 How much does it cost? Aside from a Free Forever basic plan, you can upgrade it to a Pro Plan Starting from 5€/month. A customizable Enterprise version is also available for larger companies.

🌐 Website: tiledesk.com

KULA
HR

If recruiting new staff seems like a nightmare, try Kula: a single platform to find, (re)connect with and retain the best candidates on the market.

🚀 What is it and how does it work? Kula is an HR platform that allows users to identify the best candidates for a job and contact them automatically and periodically, thus simplifying the recruitment process.

You’ll be able to use Kula to contact potential candidates from any social network and site, using the platform to keep track of all messages sent and to automate communications.

Among other things, you'll also be able to import all of your employees' networks into Kula, so you'll always know where to fish when you need to fill a new position.

💡 Who is it for? HR who would like to facilitate the recruitment process.

💸 How much does it cost? For more information on Kula's pricing you’ll have to request a demo from the platform.

🌐Website: www.kula.ai

💊 MARKETING PILLS

Latest news and trends from the web

🤖 20 entertaining uses of ChatGPT you never knew were possible.

👅 I asked a guy who studied 20 languages about the best way to learn.

📲 Instagram tests new Collaborative Collections feature.

📈 How to ethically use scarcity to increase sales. Uber Eats case study.

👨🏻‍💼 12 new Google Analytics 4 ecommerce dimensions and metrics.

💬 5 fresh strategies to dominate Google In 2023.

✍🏼 How to diversify your content marketing mix.

BOOK OF THE WEEK

The Persuasion Code

“Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention” ― Christophe Morin & Patrick Renvoisé.

Based on more than two decades of studies on the effects of advertising messages on the human brain, Christophe Morin and Patrick Renvoisé detail how to exploit neuroscience and psychology to effectively persuade consumers.

VIDEO OF THE WEEK

Software is Eating the World (and still needs your help)

We're done for this week. That was quick and painless, wasn’t it? 😎 Don't forget that you can find all the tools on our website.

👉🏼 Do you want to sponsor a tool, book, event, podcast, service, or any other marketing tool? Click here.

The Ultimate Tools newsletter is constantly evolving. Recommendations, constructive criticism, and feedback are always welcome. If you want to share your opinions please don’t hesitate to reply to this email - I personally read all emails!

Gio.