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Hey! 👋🏼 It's Gio and this is Ultimate Tools - the newsletter that helps you discover the best digital marketing tools on the market every week.

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💡 This week’s ULTIMATE TOOLS

Captions
VIDEO/AI

Always dreamed of creating the next Hollywood colossal? Here’s Captions, your new ally to help you reach your goal.

🚀 What is it and how does it work? Captions is an app for iOS and Mac that offers numerous features for planning, recording, and editing videos with the help of AI.

Captions' features will help you develop a draft of your idea and edit your movie by correcting audio, colors, lip sync, transitions, and more.

And, if you really don't feel like appearing on video, you can ask Captions to create your own AI alter ego who will read and act out the script you've written.

💡 Who is it for? Influencers, TikTokers, and video makers.

💸 How much does it cost? Captions is available with a free trial or in subscription plans starting at $5.99/week.

🌐 Website: www.captions.ai

Checkbot
SEO

Your copy is ready, the graphics uploaded. Your website is about to go online. But… have you checked if the SEO’s alright? Try Checkbot and crawl hundreds of pages in a few seconds.

🚀 What is it and how does it work? Checkbot is a Chrome extension that analyzes all pages of a website to detect security or SEO-related flaws.

Checkbot can detect bad links, duplicate titles or pages, invalid HTML, temporary redirects, and more. 

The tool can also check the use of HTTPS on all pages, ensure password form security, enable HSTS preload, and perform speed tests.

💡 Who is it for? Anyone who has or is about to launch a website.

💸 How much does it cost? Checkbot is available in Free and Professional plans (10 €/month).

🌐 Website: www.checkbot.io

Originality
COPYWRITING

If you want to stand out from unreliable AI-generated content, you need to ensure the accuracy and originality of all your pages. Here’s Originality, the tool that helps you publish with integrity.

🚀 What is it and how does it work? Originality is a platform that checks the originality, accuracy and readability of your online content. 

The tool can be used to check the work of content and web writers or by professionals themselves to confirm the “originality” of their articles.

Originality allows you to create a space where you can add and remove team members, manage their access, and see a reliability and originality score for their content.

💡 Who is it for? Web and content writers and anyone who manages blogs and websites.

💸 How much does it cost? Originality is available in a Basic plan ($14.95/month) or with a one-time limited payment of $30.

🌐 Website: originality.ai

🤯 Extra Tools & Websites

3 other websites you should try

• Find your inner sense of life, peace, happiness.

• A hand-crafted collection of 70 Marketing Prompts.

• Get indexed by Google with this Auto Index tool.
  
  

Lifetime Deals

Pay once & use forever 💸

• Optinly: Build custom no-code pop-ups based on specific goals for targeted user engagement. $59 lifetime.

• MaxiBlocks: Use fast-loading, responsive templates to create webpages with this no-code page builder. $49 lifetime.

• Chatwith: Build and train a chatbot for your website to handle all your visitor queries 24/7. $59 lifetime.

💊 Marketing Pills

Latest news and trends from the web

🤖 OpenAI launches the GPT Store for ChatGPT.

🚨 Starting March 2024, Google will progressively require the use of Consent Mode v2.

📫 2024 State of Email Newsletters.

🥰 Instagram tests option to create Stories for friends.

🥇 Are homepages the most important to Google?

💡 X will enable advertisers to target only Premium Subscribers.

🔮 CES 2024: some incredible tech innovations.

📲 TikTok launches new ad performance measurement tools.

📚 Must-read

The Black Swan: The Impact of the Highly Improbable

“Missing a train is only painful if you run after it! Likewise, not matching the idea of success others expect from you is only painful if that’s what you are seeking.” - Nassim Nicholas Taleb

Have you ever heard of a "black swan"? According to Nassim Nicholas Taleb, it is an unexpected, unforeseen event that changes our perception of the world and for which, in retrospect, we seek explanations to make it seem less unpredictable. For many years, Taleb has studied how our brains delude us into thinking we know more than we actually do, and “The Black Swan” summarizes the results of his research. A book that will change the way you see the world.

👉🏻 You can find it here.

🎥 Video of the week

GPT Store Just Launched - Everything You Need to Know

We're done for this week. That was quick and painless, wasn’t it? 😎 Don't forget that you can find all the tools on our website.

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Take care!

Gio.