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Hey! 👋🏼 It's Gio and this is Ultimate Tools - the newsletter that helps you discover the best digital marketing tools on the market every week.

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Here are a few marketing tools to grow your business, a book to learn something new, a video to inspire you, and of course… the latest marketing trends. 🚀

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This week’s ULTIMATE TOOLS

Effy
HR

Are you an HR professional who’s looking for a user-friendly platform to collect and send feedback to your staff? Try Effy to speed up and improve the entire process.

🚀 What is it and how does it work? Effy is an online platform that allows HR professionals to collect and share feedback on their staff.

Among other features, you’ll be able to generate automatic reports with the help of AI by using the information already available on individual performance.

You’ll also be able to use the more than 20 preset questionnaire formats, automatically select employees or managers to request feedback from, and integrate Effy directly into Slack.

💡 Who is it for? HR departments.

💸 How much does it cost? Effy is available for free with limited features or in a Pro plan starting at $540 per year.

🌐 Website: www.effy.ai

Packsia
SOCIAL MEDIA/VIDEO

Looking for the perfect video for your social media? Try Packsia and discover a gallery of vertical and copyright-free videos ready to be posted.

🚀 What is it and how does it work? Packsia is an online platform with copyright-free videos ready to be published on social media.

It includes over 2,000 videos in different categories (tourism, catering, coaching, and more) and with different aesthetics (including chic, elegant, and vintage).

All videos on the platform last 15 seconds and are in a vertical format with 1080x1920 pixels, ideal for Instagram, TikTok, and any other page.

💡 Who is it for? SMMs, influencers, and content creators.

💸 How much does it cost? Packsia has different plans starting at $29/month for 5 downloads.

🌐 Website: www.packsia.com

Meander
PERSONAL GROWTH

Moving your first steps in the business world and feel like seeking advice from those with more experience than you? Try Meander and find the right mentor for your journey.

🚀 What is it and how does it work? Meander is an online platform that allows users to start a mentoring journey with established professionals.

Meander includes mentors active in Product Design and Product Management, as well as Software Engineers and start-up founders.

You’ll be able to choose the mentor that best fits your needs and have free or paid mentoring sessions. And, if you’re not satisfied with your meeting, you can even ask for a refund.

💡 Who is it for? Recent graduates and young professionals.

💸 How much does it cost? You can use the platform for free.

🌐 Website: meander.so

🤯 Extra Tools & Websites

3 other websites you absolutely need to know

• Remove video background.

• Claim your personal domain name on the new web.

• A source of inspiration for UX Designers & Developers.

Lifetime Deals

Pay once & use forever 💸

• FlipLink.me: Turn your PDFs into online Flipbooks with FlipLink & customize, share, and analyze how they perform. $59 lifetime.

• AnyChat: a simple widget that appears on every page of your website, and provides users with all desired contact methods. $9 lifetime.

• Tuney: Use this AI music editor and generative music platform to create custom soundtracks for your video content. $29 lifetime.

💊 Marketing Pills

Latest news and trends from the web

😎 Google launches Emoji Reactions in Gmail.

📣 Meta rolls out new features for Facebook and Instagram Reels ads.

🚀 Ranking Factors that changed in 2023.

🤕 iOS 17 disrupts Link Tracking.

😻 X stops showing headlines (Elon thinks it will make posts look better).

🏪 Google expands access to Social Media Links in Business Listings.

 📲 The most downloaded apps in the world in September.

📚 Must-read

Everything I Know about Life I Learned from PowerPoint

At its heart, PowerPoint is about presentation, theatre and culture. About how to think, create and persuade.

PowerPoint: we all use it, many of us love it, and some of us hate it. One way or another, this revolutionary Microsoft software has irrevocably changed the way we work and present data. In this interesting socio-historical analysis, Russell Davies takes the reader on a real journey of discovery of PowerPoint, a tool that has turned corporate business models upside down -- and much more.

🎥 Video of the week

If I Started a Business Again Today, I'd Do This

We're done for this week. That was quick and painless, wasn’t it? 😎 Don't forget that you can find all the tools on our website.

👉🏼 Do you want to sponsor a tool, book, event, podcast, service, or any other marketing tool? Click here.

The Ultimate Tools newsletter is constantly evolving. Recommendations, constructive criticism, and feedback are always welcome. If you want to share your opinion please don’t hesitate to reply to this email - I personally read all emails!

Gio.