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Hey! 👋🏼 It's Gio and this is Ultimate Tools — the newsletter that brings you the best digital marketing tools and websites every week.

Welcome back and happy New Year 🥂 Hope you had a chance to unplug, enjoy the holidays, and recharge — because 2026 is shaping up to be a very interesting year.

This edition is a little different than usual 👀 Instead of brand-new discoveries, we’re featuring some of the most loved and preferred tools from last year — the ones that truly stood out.

Thanks to our sponsor (Agorapulse) for keeping this newsletter free for everyone 🤩

💡 Top Ultimate Tools of 2025

Here we are — drum roll, please 🥁

It’s time to reveal the 20 most popular tools of the year.

No personal picks, no bias. This list is 100% shaped by you, based purely on clicks and real interest from the Ultimate Tools community.

Let’s dive in 🚀

• Lovable: Create apps and websites by chatting with AI.
  

• Gamma: Create beautiful, interactive presentations, docs, and webpages in minutes using AI.
  

• Brain.fm: Functional music designed to help you focus, relax, or sleep—backed by neuroscience. Just press play and get into the right mental state in minutes.
  

• Nano Banana: Transform any image with simple text prompts and revolutionize your photo editing through natural language understanding.
  

• Reveals: Turn your product photos into videos. Simply upload a product shot, choose a preset, and produce attention-grabbing videos.
  

• Toolsmart: 50+ free AI tools to boost your productivity—all in one place: Writing tools, PDF tools, image tools, social media tools and much more.
  

• Napkin: Turn your text into visuals. Just type, copy-paste or generate your text and Napkin will instantly transform it into insightful visuals.
  

• SLP: Discover the best 800 landing page examples, and get ideas and inspiration for your next design project.
  

• Inspire AI: Your personal AI ghostwriter, turning your knowledge into a constant stream of engaging, trend-aware content across all your social media platforms.
  

• Skipper: Whether you have ADHD or just struggle with focus, Skipper's smart tab management learns how you naturally work, helping you move smoothly between projects without falling into tab-distraction rabbit holes.
  

• Brandfetch: Instantly access up-to-date brand assets like logos, colors, fonts, and more from any company.
  

• Making Today: A single hub to simplify your digital life, bringing all your essential tools and updates into one space.
  

• Arcane: Your always-on Content Marketing Feed - working 24/7 to suggest new social and blog posts relevant to your business.
  

• Affinity: A powerful all-in-one app for design, photo editing, and layout — without the creative limits or high costs.
  

• Vozo: Translate, edit scripts, dub, and lip sync your videos with prompts. Add auto subtitles, change voices, and modify voiceovers with ease.
  

• Merlin: An All-in-One AI extension to write, summarize, code & play. Ask merlin to summarize videos, articles, pdf, and websites, write emails, and content on social media, and review content using AI detector.
  

• MarketingBlocks: An all-in-one AI marketing assistant that creates landing pages, promo videos, ads, marketing copy, graphics, emails, voiceovers, blog posts, art & more.
  

• Tubetrackr: Receive concise Youtube summaries in your inbox every time your favorite YouTube channels upload a new video.
  

• MixPanel: All your data, in one place. Break down silos by unifying all your key metrics across every team into one, self-serve, platform.
  

• Reclaim: A powerful AI-driven calendar that auto-schedule your tasks, habits, meeting & breaks.

🤯 Extra Tools & Websites

• Brings back 24/7 MTV classic hits.

• An AI food scanner.

• Manage Social Media publishing, reporting, and collaboration with a single platform.*

Lifetime Deals

Pay once. Use forever. 💸

• Supercopy AI: Create brand and audience personas with AI for targeted marketing campaigns. $49 lifetime.

• Dart: Plan project tasks, build timelines, and collaborate with AI agents on one intuitive platform. $59 lifetime.

• Triplo: Boost productivity with an AI assistant that runs on any app, on any device—no integrations required. $69 lifetime.

💊 Marketing Pills

Latest news and trends from the web

💡 The State of Newsletters 2026

💻 Agentic AI in Marketing for 2026

🚀 5 ways to improve marketing measurement in 2026

🤑 Where are Creator Marketing budgets moving in 2026?

💡 The 30 best pieces of company building advice we heard in 2025

🤖 2026 Planning: The AI Dilemma

📝 Why copywriting is the new superpower in 2026

📚 # The book of the week: Essentialism: The Disciplined Pursuit of Less (Greg McKeown)

🎥Video of the week

The Science of Building a Premium Brand

We're done for this week. That was quick and painless, wasn’t it? 😎

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Take care!

Gio.